We Can Help Your Business Grow Online

Today's consumers are paying less attention to traditional outbound/interruptive marketing vehicles and are using the Internet to learn about the products and services that best meet their needs. An effective online marketing campaign - also known as "Inbound marketing" - incorporates a set of strategies and techniques that leverage the Internet to source these consumers in a targeted, strategic, and cost effective way. 

At New Frontier, we believe in Inbound marketing because it works. We know what it takes to deliver useful information and tools to attract people to your website while also developing relationships, interacting with your potential customers, and converting them into buyers. And in today's digital world, an Inbound marketing strategy is no longer an option - it's a critical component of any growing business' marketing plan. 

Is your business set up for online success? Take a look at some of the best practices below to help identify your Inbound strengths and opportunity areas. Or contact us and we can talk through it together. We love helping small businesses grow!

1.   Search Engine Optimization (SEO)

It's been suggested that when searching for a particular product or service, 75% of Internet users never click past the first page of online search results. Think about that for a second...if your website doesn't appear within the first 10-12 search listings of a Google query, there's a good chance your customers will never find you! That's why Search Engine Optimization - the process of taking steps to ensure your website is placed higher in search engine results than your competitor's websites - is so important.

Effective Search Engine Optimization involves both on-page and off-page maintenance. On-page factors include keeping your website updated with relevant headers, keywords, page titles, and page content that can be read by automated search engines (e.g., Google). Of note, sites that are flash-based or contain lots of graphics may be at a disadvantage compared to those that favor text-based content. Off-page factors include inbound links - how often other websites link to or reference your website. These links can be attained through blogging, social outreach, and content creation. The more you give, the more you'll receive!

Don't be afraid to ask an expert for help with Search Engine Optimization. A good SEO agency or advisor will be able to guide you on what keywords/phrases to target and have the technical acumen to incorporate those keywords into your website on an ongoing basis.

2. Social Media Engagement

"Social Media" can mean a lot of things, and it’s easy to get overwhelmed by the ambiguity of it all. In its simplest terms, social media is a way to leverage the Internet to talk with your consumers rather than at them.  The key to an effective social media campaign is to understand your consumer; then, build content that they want to engage with and share while simultaneously facilitating product interaction and purchase intent. When a social strategy is implemented correctly, even the smallest businesses can create a low-cost engagement platform that can drive sales, build referrals, and grow ROI. Tactics like blogging and maintaining sites on social networks can also boost your company's SEO and drive traffic back to your website.

3. Lead Generation, Communication, and  Conversion

Once potential consumers have found your website via search engines and social platforms, it's important to make sure your website has the functionality to gather information and build productive relationships with these consumers and, ultimately, generate a sale. If your website is currently serving as an "online brochure," you may be missing out on these important interactive opportunities. For example, having tools to capture email addresses, send newsletters, and deliver calls to action can help make your website an efficient sales generation vehicle.

4. Ongoing Analytics and Improvement

One of the best parts about an inbound campaign is, when set up properly, it can generate its own market research! Make sure you take advantage of the many available online tools that can help you understand who is coming to your site via which links and keywords, and how those consumers interact with your website. These learnings can help you optimize your communications strategy to stay ahead of your competition and build an increasingly efficient and profitable online campaign.